Green Lane Digital Investor Team

David Kowalski

David co-founded Green Lane Digital in 2008 and currently spends his time working closely with several of the start-ups he has investments in and looking at a variety of start-ups in Australia and the United States. David also advises Cudo.com.au and GetawayLounge.com.au.

David co-founded CountryCars.com.au and following a capital raising in 2006 sold the business to Fairfax Media in 2007. In 2009 David co-seed funded Bloodstock.com.au and led the sale to William Inglis and Son in 2011. Prior to CountryCars David put together and sold options in real estate developments. David loves to support entrepreneurs on www.kiva.org and is a keen tennis player.

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Alex Sparkes

Growing up as a 6th generation beef cattle farmer Alex successfully completed Bachelor of Agricultural Commerce at the University of Sydney. Alex has over 10 years digital experience in founding, growing and facilitating online businesses. Co-founder of CountryCars.com.au which was successfully acquired by Fairfax digital in 2007, Alex went on to feature prominently in the inception, growth and exit of Bloodstock.com.au to William Inglis & Son in early 2011.

Alex is currently taking the lead on a number of investment opportunities for Green Lane Digital, in-particular Farmz.

Alex has a real passion for sport, travel,education, self-improvement and social & industry issues impacting Australian agriculture and the country.

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Green Lane Digital Support Team

Paul Reeves

International senior sales & marketing specialist within consumer, retail and commercial sectors. Paul has worked for blue chip multi nationals Plessey / Philips, Samsung, Motorola, LG Electronics and Sanyo where he developed and implemented successful sales and marketing strategies that resulted in increased revenue and profitability as well as significant improvement in brand awareness and share. Paul has diverse international market experience across Australia, NZ, Europe, Middle East, Africa, China and Korea and Japan.

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Samantha Furey

Sam has worked in consumer lifestyle PR in both Australia and Europe and is backed by a BA in Communications from the University of Canberra. Sam's experience primarily lies in the formulation and implementation of PR campaigns with particular strengths in publicity, brand strategy and over account management. Experience in the fashion lifestyle industry includes the pre-promotion, launch and post-promotion of urban lifestyle hub, Westfield Bondi Junction, working with brands such as Mimco, Bracewell, Wayne Cooper and Rebecca Davies.

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Mark Lewis

Mark is a Chartered Accountant and Company Director. He offers significant experience in the financial development of small business, including enhancing financial processes and governance standards, developing financial models to support fund raising and mentoring finance teams.
Mark offers over 20 year experience in financial management commencing with seven years as a consultant in London and New York with a major accounting firm. He then held various senior financial positions at the BBC, including CFO for their UK Radio Operations before joining a US$2bn Nasdaq listed group as Group CFO. For the last ten years Mark has focussed on the development of start-up and growth companies.

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Mitchell Page

Mitchell Page is the co-founder and Creative Director of Creatio.com.au, a successful web development company focused on providing high quality digital services. Mitchell is a graduate of the University of Sydney receiving a First Class Honours Degree in Design Computing and was also awarded the University Medal for his outstanding academic research. Today Mitchell is focused on growing his business and expanding his portfolio with new digital product developments, recently partnering with Green Lane Digital as a co-founder of IPitch.com.au.

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Faye Ilhan

Faye is an internet consultant with considerable skill and experience in E-Commerce, self-serve, online marketing and website design/usability. Until recently, Faye has been working in the UK for consumer brands with a proven track record of delivering large web projects with capacity to think 'outside the box'. She is passionate about building usable & accessible websites with the customer at the forefront. Her work has been recognised by industry awards. Faye is a Honours graduate of Macquarie University in Political Science.

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Todd Sullivan

Todd is a co-founder of Globetrooper.com, a collaborative travel website. He has worked extensively with successful CEOs and their businesses in his role as Investment Manager at a Sydney-based private equity firm. Todd also has over five years' experience as a software engineer, predominantly leading classified Defence projects. He graduated from the Australian National University receiving a Master of Financial Management (high distinction), and has Master and Bachelor degrees in management and information technology.

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